About Us

It had always been a dream of mine to create a store full of all of my favorite things. Soel opened its doors in 2005 and each year that dream is realized more and more. It has been an amazing experience to see the store grow each year. We went from having a few employees to now having had hundreds of employees. So many relationships and friends have been made. We have all been extremely lucky to meet so many people in the community and have been blessed with great customers. There have been huge growing pains and many ups and downs. But, it has been the greatest adventure.

We opened the store when I was newly married. Now, almost 11 years and 3 children later, we are still growing and discovering new dreams for Soel. We have been planning the online store for over 5 years and can hardly believe it is finally here. It is great to finally have the opportunity to offer our products to customers who have moved away or were visiting and wish we were nearer. We are excited to gain new customers that have been waiting for our carefully curated collection of items. There have been so many people who have played a role in getting us to this point. We are all connected. Life is beautiful.

Here's to wishing you a shopping experience you will never forget, time & time again.